Home service professionals face severe competition. There are many providers out there, and it might be difficult to determine the best approach to stand out. Furthermore, the way homeowners think about and search for home repair and remodeling solutions has changed over the last decade, so it’s critical that home service providers such as plumbers, roofers, general contractors, home cleaners, and others learn how to capture the attention of today’s modern customers.
That is, in order to properly market your home services business, you must evaluate a wide range of elements.
Best Home Services Tips
Let us examine each home service suggestion in more detail:
- Invest in local SEO
Our nationwide home improvement consumer study found that homeowners most frequently use the internet to select a home services provider. Additionally, consumers typically use local search engines to find home service professionals.
It’s common to see searches with terms like “electrician near me.” Ultimately, hiring an electrician from five states away won’t benefit you! Professionals that provide home services must therefore be visible in local search results.
This implies that your home services must include a local SEO, or search engine optimization, strategy to ensure that you appear in search results when potential clients seek your services in your area.
Simply said, local SEO is search engine optimization for local searches on your website and online presence. This entails managing your offsite local listings, adding location-specific keywords to your website, and optimizing your web content for the best keywords for your services.
- Run paid search advertising
Pay-per-click (PPC) search advertising is another method of getting your home services company discovered by search engines for pertinent queries. PPC advertisements are displayed at the top of search engine results pages to attract users immediately.
You must decide which keywords or key phrases to bid on and establish a budget before you can run PPC advertisements for your home services company. As the term “pay-per-click” advertising suggests, your money is only used when your ads are clicked.
- Use video to up your game
Video marketing, without a doubt, conveys messages more effectively and in less time.
Consider these statistics:
- 80% of viewers can recall video advertisements they saw within the prior 30 days.
- Video viewers retain 95% of the message, but text readers recall only 10%.
- Including a video in your email marketing can boost clickthrough rates by 200–300%.
These statistics demonstrate why including video in your home services marketing strategy will help you reach and convert more customers. You may display your dependable staff, educate clients and prospects on how to take care of their properties and reach a larger audience by running YouTube advertisements in addition to using video marketing.
- Boost your home services business with better reviews
Finding customers is only half the battle. Seventy percent of homeowners rely on referrals from relatives or at least one online review site, per our home services survey. Furthermore, studies show that almost 90% of shoppers believe what they read online.
Put otherwise, once an interested customer learns about you, you have to persuade them that your business is superior to the competition—if not, they won’t put you on their short list of people to call. As a home services provider, your task extends beyond drawing in new clients—you also need to persuade current or past clients to publicly commend your firm.
Happy clients can be inspired to post reviews on review platforms such as Angi, Yelp, Google Business, and CheckTheReview for your home services company. Additionally, make sure you reply to reviews so that satisfied and maybe dissatisfied consumers know you’re reading and taking their comments into consideration.
- Build a user-friendly website
Make sure your website is prepared to wow potential customers after you’ve drawn them in and encouraged them to visit it. Since mobile devices account for the bulk of searches conducted these days, it is imperative that your website runs quickly and looks fantastic on mobile devices.
You should also make sure your website is easy to navigate and that your contact information is prominently displayed.
You’d be shocked at how many home services businesses hide their address and phone number on their website. Instead, include your contact information in the header or footer of each page so that someone in need of home services assistance may easily reach you!
- Manage your business listings
Home services businesses rely heavily on business listings. Not only do they help you be found on search engines and improve your local SEO, but they also provide another location to collect and manage your reviews.
Begin by claiming your Google Business Profile, which will allow you to appear in Maps results and potentially be highlighted in organic search results as well as the Google 3-pack. Physical listings might be difficult for home service providers, especially when they do not have a fixed physical address. To enhance your chances of appearing on Google for local searches, make sure to mention the most accurate service area for your organization.
In order to give customers a great experience and because consistency is a key ranking element for your local SEO, it’s also critical that the information about your home services business is regularly and accurately published in local listings. Google looks at information about your company on the internet to assess how reliable it is. The more reliable sites Google finds the material on, the more reliable it is, and this can help you rank higher in search results.
- Provide bundles or Service packages
Providing reduced service bundles or packages that include multiple of your offerings can boost revenue and add value for your clientele. Customers are encouraged to use numerous services as a result, which increases overall income.
Developing bundles or packages can help you stand out from the competition and provide clients with a reason to pick your company over rivals in the industry.
- Stay Active and Engaged on Social Media
Use social media channels such as Facebook, Instagram, and LinkedIn to highlight your work, promote special offers, and give useful ideas and advice. This not only helps to increase your brand’s internet presence but also portrays you as an expert in your sector, which supports the growth of your home services business.
Maintaining an active and engaged social media presence can help you attract new consumers, keep current clients informed, and improve your reputation in the community.
- Create a Strategy for Coherent Content
It’s possible that search terms from your keyword research will appear as queries that people enter into search engines. Make the most of these keywords by producing content for each to kick off your content marketing campaign. After that, you can post them to your blog in order to eventually appear for them in Google searches.
Your content strategy can also apply to your other marketing channels. Create a content calendar for your favourite social media channels that include sharing the most recent blog content, asking questions of your followers, and sharing important business suggestions with them.
Conclusion
Your home services might be simple to set up with the correct plan in place. To increase the number of clients your home services firm serves, concentrate on developing an online presence and providing exceptional customer service. In order to stand out and attract a new audience, don’t be scared to experiment with different platforms and strategies.
In this sense, putting into practice a powerful reputation management tool such as CheckTheReviews can be revolutionary. Through the utilization of its sophisticated functionalities, companies may effectively oversee and handle their digital footprint, react swiftly to client input, and consistently enhance their service provisions.
CheckTheReviews is a crucial tool for businesses looking to excel in customer service and uphold a positive, trustworthy image in the competitive market in an era where internet reviews have the power to make or break a company.
