Social proof is without a question a straightforward yet powerful marketing tactic for any kind of business. Showing consumer reviews on your website is one of the easiest methods to build and increase social proof.
We are going to give you the 5 greatest ways in this article to generate client reviews for your online store. Thus, continue reading to discover the ideal option if you are trying to get visitors to write reviews on your website!
Why Do Product Reviews and Ratings Matter?
Reviews of the products are necessary for every eCommerce site. The level of rivalry in the present Internet shopping market is the reason for this. Clients therefore always turn to product reviews. First-time online shoppers are also more circumspect and research-driven. Pre-purchasing, almost 90% of consumers worldwide try to read reviews.
Contemplate your own online buying experiences. When you come upon a product you like, what is your initial move? You are most likely reading the reviews from top to bottom. Let us thus go over the 5 key reasons why reviews of eCommerce products are so important.
Build Customer Trust
You can certainly find the same or comparable things at dozens or perhaps hundreds of other stores. What will make consumers decide whom to buy from and who to trust?
Reviews from customers help your store establish instant credibility with new customers. If the product the visitors are interested in has several excellent ratings, they have no cause to question your store or the goods.
In the end, product reviews are a kind of social proof that enhances the authority of your website. Humans are hardwired to believe and do as others suggest. We figure we will get the same satisfaction if someone else likes the product.
Display Product Detail
We advise you to include pictures in every product review. As such, you want to allow your clients to submit an image together with their written assessments.
Consumers who shop online enjoy seeing the goods they are interested in from an organic perspective. A past customer smilingly posing with a product might make the visitor feel a lot of good things.
Ask Key Questions
There can not be enough content in your product descriptions to address every possible query a visitor may have. Customer reviews will in this instance provide the solution to their query.
Customer reviews frequently include a Q&A section for eCommerce retailers. This implies that everyone can pose a query regarding the product and anyone else can respond to it. Give them the details they need, whether you or another customer responds to their query.
SEO Boost
Using SEO is crucial given the cutthroat world of eCommerce marketing. At this point, Google searches for your primary keywords highly. Building out a profitable SEO campaign is costly and challenging, though.
Thankfully, your SEO efforts can be naturally enhanced by product reviews. Google looks at many factors to decide if your website merits high ranks. When a client writes a good review, Google sees that your company is reliable and real.
Boost Revenue
Customers who have great reviews are probably going to spend 31% more money with that company. Excellent reviews, then, will result in both increased average order value (AOV) and more sales.
For all parties concerned, this is a winning situation. Your store makes more money and your consumers feel more assured that they are making a wise purchase.
5 Methods to Increase Online Reviews for Your Retail Store
Though you can’t expect every customer to come back and post a review, eventually they should all be written. This is the reason you should take action while building social proof for your online store.
These 5 tactics are ones you can use right now to get reviews for your online store.
1. Email Request for Reviews
Asking consumers to write reviews by emailing them a review request is the first and most effective approach to increase the number of reviews you receive for your items. They are the best writers regarding your company.
They will probably provide you with excellent comments if they had a pleasant experience. But by doing it this manner, you should personalize the email to make them feel cared for and decide when to send it. After a transaction is finished, when people are still thinking about their experience, is the best and most efficient time to ask for reviews. If you miss this perfect moment, clients begin to have hazy memories of the exchange.
2. Never Ignore Critical Reviews
A further approach to get more positive comments from customers is to take the negative reviews very seriously. Better sales follow from the fact that delighted unhappy customers will trust you more and undoubtedly return to your website.
In addition, you will receive many reliable comments if you address the negative reviews on your product page or elsewhere. Review monitoring regularly will help you mitigate any crisis that might occur beforehand.
3. Facilitate Reviewing Multiple Purchases at Once
Making it easy for your consumers to write reviews for a single or several products at once is the first approach you might try to increase the number of product reviews.
Many internet buyers make many purchases at once. Nobody wants to have to click back and forth between several pages in order to leave several reviews. Offering a single page where internet users may leave comments would improve the experience and attract more testimonials.
As such, they will feel inconvenienced if you ask them to submit reviews for other products. Rather, you should compile all of their most recent purchases so they may look at them all at once.
Whether you use a ratings and review platform or send post-purchase emails to clients, including several products will greatly boost the total collected content on your website.
4. Optimize Your Forms For Mobile Access
Mobile is becoming more and more popular worldwide. Using their mobile phones, people frequently shop online. Making your website responsive on several mobile screens, thus, is worthwhile. You may effectively produce more product reviews by making use of your mobile visitors.
Customers will not like shopping at your online store if it is not designed to fit mobile screen sizes. Furthermore, your consumers can find it challenging or have to try to leave reviews if your review forms or emails requesting feedback are not made for mobile access. This may cost you a great deal of possible client comments.
5. Capitalize on Social Media
Utilizing social media is the last, but no less important, tactic that few people are aware of. Simply stated, clients desire a way to voice their opinions and be heard. Wherever you find your product reviews, they all demonstrate social evidence.
Popular social media sites like Facebook and Twitter are growing in number. Therefore, if you post your products or reviews on social media, it will be simple for you to attract clients and obtain their feedback should they buy anything from you.
Better conversion rate and more reliable comments follow from this as well as transparency and trust for your company. Because a potential customer intends to click on the link to your goods and store when they sees product reviews on Facebook or Twitter. They will probably place an order if they likes your stuff and believe in you.
Examples of Encouraging Online Store Reviews
Here are some basic phrases you can use as a guide or inspiration when trying to think of the right
wording to ask for a customer review:
- Enjoying your shopping experience? We’d love to hear about it! Please leave us a review.
- Just purchased? We’d love to hear about it! Please share your thoughts in a review.
- Thank you for your purchase! Can you spare a minute to review your experience? It greatly helps us and future shoppers.
- Got a minute? Help others find us by leaving a review.
- We value your input! Share your thoughts with a quick review to guide future customers.
Conclusion
Consumers actually believe what other consumers have to say. Actually, a lot of individuals believe that reviews written by random people are equally trustworthy as personal recommendations. Turn things to your benefit.
Asking your customers to rate your online store should become second nature. As long as you make it as simple as possible, you will likely see additional business reviews appear on your listing.Utilizing Checkthereviews, an online reputation management software, can further enhance this effect with insightful reporting, leading to improved rankings, reputation, and revenue benefits for your online store.
