The 10% Rise In Foot Traffic Shows Shoppers Are Visiting Physical Stores More.

The influence of foot traffic should not be disregarded. Even though we are living in an increasingly digital age, traditional retailers still need to use some physical strategies to attract clients.

Identifying your intended audience is the starting point. Once you deeply understand your customer, you can determine which of these 30 techniques will bring more customers into your store.

Does Foot Traffic Influence Sales?

The impact of the nationwide drop in foot traffic on mall sales is beginning to puzzle many enterprises. You can’t separate the two concepts. Due to a dramatic decline in foot traffic, brick-and-mortar sales have fallen as e-commerce has grown in popularity.

30 Best Ways To Increase Foot Traffic

Reduced foot traffic has a detrimental impact on sales. To increase customer traffic, you must always have new ideas. Are you curious about ways to boost retail sales? If you want to expand your business, increase your profits, and draw in more clients, consider these ideas.

1. Design eye-catching signs: One of the simplest is to use eye-catching signage to boost customer traffic to your retail establishment. Promote your deals or USPs with eye-catching, highly visible signage that attracts the attention of passers-by.

2. Develop and implement a local SEO strategy: By optimizing your keywords, you can ensure your business shows up in local web searches. Get your company listed in directories and on Google My Business.

3. Form a sandwich board: These can be had for as low as $20 and are a great method of informing passers-by about the deals your store has to offer and enticing them to visit.

4. Influencer Marketing: Invite a famous face or motivational speaker to visit your store. Having an author come in for book signings is a great way for bookstores to attract more customers. Additionally, this influx of customers will boost book sales.

5. Social media participation: Consistently publish content on your social media profiles. Initiate targeted advertising campaigns and encourage client engagement with your content. Promote your business on social media to reach people in your area.

6. Put on a workshop or event for your field: Set up seminars, demos, or events related to your offerings. This will entice potential clients.

7. Promote your business by collaborating with influential people: Distribute freebies to influencers so they can promote your brand on social media and extend invitations to your company along with promotional discounts.

8. Collaborate with neighboring businesses: Cross-promotions with complementing local companies are a great approach to increase foot traffic. Shared customers are attracted, and your reach is expanded.

9. Photo possibilities in your business can increase foot traffic: With the rise of social media, it’s essential to find places to take pictures, whether a photo booth at a pet store or a charming backdrop in a bookstore’s reading corner.

10. Sell products that are only available in-store: To encourage customers to visit your store in person, you can offer them exclusive deals, discounts, or products. A coffee bar stocked with snacks may be a great addition to a bookstore. Another option is to offer dog treats to clients who bring their pets to your pet store.

11. To attract new clients, make eye-catching window and floor displays: Put your most intriguing and distinctive products on display in eye-catching window displays. Additionally, you can peruse retail blackboard sign ideas and adorn your windows with holiday-themed decorations.

12. Take advantage of seasonal displays for your company: Make sure you have all of the necessary holiday gifts and Halloween costumes on hand.

13. Develop and uphold exceptional customer service: Thoroughly train your employees to deliver excellent customer service continuously. This will greatly enhance customer loyalty.

14. Put together a rewards program: To encourage repeat business, consider offering loyalty points, discounts, or exclusive deals to consumers who shop with you often. As a result, your regular customers will continue to return for more.

15. Marketing initiatives through email: Promoting in-store sales or product announcements via targeted email campaigns is a way to get people in the door.

16. Make click-and-collect services available: Put an option for in-store pickup on the website. With this, you may enjoy both the in-store and online purchasing experiences in one seamless whole.

17. Coupons and in-store deals can bring in new clients: To get your customers excited about these sales, you must heavily promote them through text and email marketing.

18. Make use of adverts specific to a local area: By using location-based advertising, you may reach potential customers close to your store.

19. Participate in local gatherings: Participate in local community activities, sponsor charity, and promote your business to boost goodwill and awareness.

20. Referral programs: Establish a referral program that rewards your current clients for bringing in new customers through word-of-mouth recommendations. By rewarding both new and existing clients, you may speed up your company’s growth.

21. Enhance customer service: Hire informed, helpful staff. Make your customers feel welcome and provide them with outstanding service.

22. Apply analytics to data: Analyze sales data, consumer behavior, and foot traffic patterns to make educated judgments and fine-tune tactics.

23. Present time-sensitive discounts: Offer temporary discounts, punch cards, and awards to entice new consumers. This is a great strategy for attracting more customers and introducing your business to new people.

24. Inspire more people to buy gift cards: They’re a great method for customers to show their support while sharing the business with others.

25. Offer free phone charging stations in your store: This is a great approach to show your customers how much you care. Spread the word about this special benefit on your social media platforms.

26. Establish a play area: This is a great idea for businesses that target parents. To keep young children occupied while their parent’s shop set up a small table with toys, coloring books, and an employee to watch over the area.

27. Comfortable seating arrangements: Make sure your customers have a place to sit comfortably so they can easily take a break when they feel tired and then return to perusing your things or making a purchase.

28. Embrace cutting-edge tech: Social media walls, interactive displays, and big touchscreens will entice more visitors to your store.

29. Get involved with neighborhood groups: You can reach a broader audience and increase foot traffic by teaming up with neighborhood groups.

30. Extend operating hours: Keep your store open later, especially on weekends, to attract more consumers.

Factors Influencing Foot Traffic

What can a firm do to attract more customers? Consider these suggestions if you want more customers walking into your store every day.

Highly Visible and Strategic Site

Location is important, and the saying says so for a reason. The importance of picking the right spot for your store has grown recently. With a smartphone, anyone can shop from anywhere. The storefront and location are the most important aspects of a traditional brick-and-mortar business.

Seasonal Changes

Sure enough, the weather will affect the number of customers you see in your store on any particular day. Your store’s location significantly impacts the weather, as certain places are more severely affected than others. For example, on snowy days, retailers in Seattle witness a 27% drop in foot traffic. On days when it rains heavily, Atlanta sees a 10% drop in foot traffic.

How the weather impacts your foot traffic depends on your business type. For example, when the weather is bad, people are less likely to take their pets to the groomer. Cold, rainy days are bad for business for all retailers, but apparel, footwear, and beauty supply companies report a 5% uptick on wet days because customers seek out indoor activities.

When planning for increased foot traffic during inclement weather, keep the following in mind: Provide a service or product that other internet retailers don’t and encourage immediate purchase.

Shop Design and Organisation

Customers are more inclined to visit your store repeatedly if it exudes warmth and has an inviting layout. You should also maintain good curb appeal and keep it clean. Another fantastic strategy for drawing in new consumers is creating eye-catching window displays.

Promotional and Marketing Approaches

You will encounter limitless ideas in your quest to discover how to promote your company and bring in clients. The most effective ones are the ones that drive the most foot traffic to your store.

Seminars, gift giving, discount giving, or a one-stop sale are all viable options for businesses looking to boost foot traffic, but it’s important to have a strategy. Your marketing campaigns can show you how many customers visit your store daily and weekly.

Technologies for Monitoring Foot Traffic

When compiling statistics on foot traffic for specific sites, a handful of factors must be considered. When evaluating your data’s precision, you must consider your Beacons, GPS, Wi-Fi, and user movement. 

Counting the number of individuals entering and leaving the property is a breeze with the help of cameras. In contrast to heat sensors, which only give numerical data, cameras can capture facial identification and demographic information. You may also use thermal sensors to determine how many customers visit your store.

Conclusion

Here are only a handful of the most popular methods for drawing customers into your store. Pick the strategy that best fits your company and goals; each approach has its advantages. Discuss your options with a foot traffic specialist if you need assistance deciding.